Is it time to redesign?

When people ask me what I do for a living, my reply often has them shaking their heads in dismay, saying something along the lines of: “Oh man, my website is so bad. I need to redo it.”

I get it. Redesigning a website can be an overwhelming prospect, especially when you’re already busy with the daily tasks of running your organization. You may not be proud of your website, but at least you have one, right? And the pain points with website redesign don’t stop there. It’s time-consuming. It costs money. And, it requires technical expertise you may not have.

So how do you know when it’s time to redesign your website? Following are some factors to keep in mind when making this important decision for your business or organization.

If your website looks outdated, it may be time to consider a redesign. This is obviously quite subjective, so it may be worth polling colleagues to gather opinions. Just because you’re tired of looking at your website, doesn’t mean it’s outdated, so a second, trusted opinion may be worthwhile.

If your website’s design is behind-the-times, this can make your company or organization look unprofessional and give the impression that your business is not up-to-date.

User experience (UX) refers to the overall experience a user has when interacting with your website. It encompasses all aspects of interaction with the site, including how easy it is to navigate, how quickly pages load, how clear the content is, and how easy it is to find what the user is looking for.

Solid UX is critical because it can directly impact user engagement and customer loyalty. When a website is easy to use, people are more likely to stay longer, return more frequently, and recommend the site to others.

If visitors to your site are having difficulty navigating or finding what they are looking for, it may be time for a redesign. A poorly designed website can result in high bounce rates, low engagement, and a negative perception of your business or organization.

Has your website been stagnant for years because you find it difficult to edit it? Have relied on a web developer to make minor changes to your content, only to have them disappear on you?

These are common reasons people come to us to redesign their website in WordPress. WordPress is an easy-to-use content management system that allows YOU to update your website. Or, if you would prefer to leave those updates to the professionals, be sure to find a trustworthy developer who will still be around in a year when you want to add an employee to your Team page or add a new service to your About page.

More and more people are visiting websites from their phones. In fact, for many of our clients, the majority of their visitors are visiting them from a mobile device. Having a website that is not mobile-friendly can be a significant disadvantage for the same reasons having a website with poor UX is problematic.

Furthermore, Google uses mobile friendliness as a metric for their search rankings, meaning if Google thinks your website is designed poorly for phones, they will penalize you. Here’s a tool to check if Google thinks your website is mobile-friendly.

If your website is not optimized for mobile devices, it may be time for a redesign.

A slow loading website can be frustrating for visitors and can also negatively affect your search engine rankings.

If your website takes too long to load, it may be time for a redesign. Or, it may be time for a speed test to find low-hanging fruit to improve your website’s performance. This is a great tool for testing the speed of your website.

If your business has undergone significant changes, such as rebranding or adding new products or services, a website redesign may be necessary.

If any of these sound familiar to you, it’s probably time to redesign your website. We can make that process easy for you. We know you’re busy and your time is valuable, so we’ve implemented processes to streamline each website project we take on.

If you’d like to talk about your website redesign, please shoot me an email at [email protected].