Alpen Lily’s mission
We aim to create an exceptional digital presence for our clients and enhance our clients’ growth through:
- Thoughtful analysis of your unique needs
- Respectful consideration of your time and budget via efficient processes and procedures
- Delivery of top-quality service based on current trends and best practices
We provide holistic website design and web development services. Need a website built from scratch that aligns with your vision? We provide custom web design and development. Need an analysis of your existing website? We are experienced web professionals who can analyze your best next steps, whether that’s a complete website redesign or making the most of what you already have.
We focus on making the web design process easy for our clients.
Meet the team
Renée Shadforth Deinken
Renée and her team have been building award-winning, accessible websites for nearly 20 years. Her approach to web development is content-first, efficient, and highly detail- and results-oriented, with a strong emphasis on usability, accessibility, and inclusive design. Renée believes great websites should work for everyone and that the process of building them should feel clear, collaborative, and easy for clients.
Renée genuinely enjoys partnering with Alpen Lily’s clients, who span a wide range of organizations, including nonprofits, marketing firms, ski resorts, special districts, and mission-driven businesses. She brings a thoughtful balance of strategy, technical expertise, and human-centered design to every project, ensuring websites are not only beautiful, but effective, compliant, and future-ready.
She holds a journalism degree from California Polytechnic State University in San Luis Obispo and has called North Lake Tahoe home for more than 20 years. Outside of web development, Renée enjoys mountain biking, cross-country skiing, splitboarding, and spending time outdoors with her boys. She is also a certified personal trainer and a youth mountain bike coach.
Sarah Ruediger
National and international award winner Sarah Ruediger has more than 21 years of diverse, creative experience as a web developer and graphic designer. She is a graduate of the distinguished Emily Carr University for Art + Design in Vancouver, BC.
Websites developed by Sarah are beautiful, thoughtful, and unique, and provide a great user experience. Her talents are in-demand by an array of companies and individuals, including National Emmy Award-winners.
Born and raised in SE Wisconsin, Sarah has lived most of her adult life on the West Coast including Vancouver, BC, and Lake Tahoe. She currently calls Seattle home. Sarah enjoys exploring, hiking, climbing, and kayaking. Her favorite vacation destinations include Hawaii, Lake Tahoe, Joshua Tree, and any forest in the PNW.
Amber Barrett
Amber has more than 20 years’ experience in marketing, project management, and graphic design. After receiving a Digital Media Arts Degree from Full Sail University in Florida in 2001, Amber returned to her hometown of San Diego. There, she designed visually stunning presentations and later worked with a team of creatives and engineers designing 360-degree virtual tours to assist First Responders at Wireless Facilities. Amber’s passion for the outdoors and snow sports led her to move to Lake Tahoe in 2007. She became the senior project manager at another design firm in North Tahoe, where she gained web design and development skills. Amber branched out on her own in 2012 as a graphic and web design consultant for local and national projects. In 2017, she became the lead project manager/content producer with the marketing team at Tahoe Donner and began working with Alpen Lily Web Studio.
Amber is currently living on the northern coast of Florida. She is a Surfrider member and volunteer and is passionate about keeping the sea free from plastic. She enjoys yoga, adventuring with her family, and paddling out when the surf’s up.
Julz Zasyatkina
After graduating from Georgia Tech, Julia “Julz” Zasyatkina began working with technology in healthcare for McKesson Provider Technologies before transitioning to Silicon Valley to work for Google. This exposure provided the foundation to create with a focus on detail and end-user experience.
Julz left Google to teach yoga and fitness in 2017 and joined the Alpen Lily team in 2023. She lives in beautiful Tahoe, where she serves her community through empowering people’s health, wellness, and confidence.