A short snapshot of what’s changing in the web world, what I’m seeing from our clients, and a few things that might be worth having on your radar.
– Renée, Alpen Lily Web Studio founder
Table of contents
Convos with clients
Keep your Google Business Listing current
Your Google Business Listing might matter more than your website. There, I said it! Depending on the line of work you’re in, it could be people’s first impression of your business. If your hours, address, or phone number are outdated or inconsistent, you’re losing customers.
Spend 15 minutes checking it this week. Update your hours, address, phone number, and add some recent photos if you can.
Quick AI content tip
Use AI to outline, then write it yourself
AI generates text quickly, but it can sound blatantly AI-like. Use AI to organize your ideas with an outline, then fill out the content with your own voice. People are becoming more savvy about what AI sounds like, and they want to hear from you.
This might affect you
The DOJ pushed the accessibility deadline one year
If you are in the public agency or special district world, you had a deadline looming to make your website accessible in the next year or two. The Department of Justice just extended the deadline to April 2027 for larger entities and April 2028 for smaller entities.
The work doesn’t go away, but you now have breathing room to plan, audit, and fix. If you’ve been putting off an accessibility review, now’s the time to start!
One small idea
See how a screen reader works
Take three minutes and watch this: https://www.youtube.com/watch?v=dEbl5jvLKGQ
It shows how someone navigates a website without seeing the screen. It might change how you think about your website forever.
We help organizations make thoughtful decisions about their websites as technology, search, accessibility requirements, and AI continue to change. Our work focuses on clarity, usability, and long-term effectiveness, not trends or quick fixes.
Sometimes that means building something new. Often it means asking better questions and making small, strategic improvements that actually matter.